I saw Inception last night at the MK2 Odéon. The plot-line - a dream within a dream within another dream - was a genius marketing move broadening the range of the flick's target audience exponentially (from Matrix lovers to chick flick freaks) and the characters were as flat (a wannabe James Bond stud and a miserable Japanese version of the evil turn good guy) as much as their relations improbable (Juno as therapist?).
If that could have been expected, if not calculated, it's actually the advertisement and preview period before the movie that was the best and most disconcerting experience of my time in front of the screen. It reminded me I was paying to be sold things, and gave me the shitty feeling that either I should have downloaded it or that I was suppose to be a sexually open-minded 13 year old geek with a love for green-conscious fast food.
Demonstration:
Targeted towards teens, preferably geeks, the first ads are by SFR and promote their phones' games with animated Princess Peach and her other forgotten gameboy friends. Check here. I might be totally out of the loop but what in the world is it promoting? good friendships? SFR's lack of cool? Nostalgia for Mario World? Not sure? Me neither. After seeing three versions of that same concept, McDonalds kicked in with their new bio friendly image: lush tomatoes collected meticulously by a McDo employer and brought in every morning fresh in a wooden box merged with happy meal boxes entering a miserable city filled with miserable black puffy things who, by the mere presence of happy meals, change into colorful dancing puffy things:
What's going on? Is it really that straightforward: buy a happy meal and you will be happy? Is it for parents? Rare McDo eaters? Rare to never McDo eaters (I didn't leave convinced)? Kids? Sad people? After that and my neighbor telling me McDo menus have now salads, biological yogurts and also macaroons (which by shape is just like a hamburger), this soft porn artsy indie Mexican preview played. If most likely American censors would have banned it from the eyes of any adult under 21, what is weirder is that someone must have thought that placing it after Princess Peach animations selling games on cellphones and happy meals' happiness was a good move.
and then bam Dicap was in a dream.
If that could have been expected, if not calculated, it's actually the advertisement and preview period before the movie that was the best and most disconcerting experience of my time in front of the screen. It reminded me I was paying to be sold things, and gave me the shitty feeling that either I should have downloaded it or that I was suppose to be a sexually open-minded 13 year old geek with a love for green-conscious fast food.
Demonstration:
Targeted towards teens, preferably geeks, the first ads are by SFR and promote their phones' games with animated Princess Peach and her other forgotten gameboy friends. Check here. I might be totally out of the loop but what in the world is it promoting? good friendships? SFR's lack of cool? Nostalgia for Mario World? Not sure? Me neither. After seeing three versions of that same concept, McDonalds kicked in with their new bio friendly image: lush tomatoes collected meticulously by a McDo employer and brought in every morning fresh in a wooden box merged with happy meal boxes entering a miserable city filled with miserable black puffy things who, by the mere presence of happy meals, change into colorful dancing puffy things:
What's going on? Is it really that straightforward: buy a happy meal and you will be happy? Is it for parents? Rare McDo eaters? Rare to never McDo eaters (I didn't leave convinced)? Kids? Sad people? After that and my neighbor telling me McDo menus have now salads, biological yogurts and also macaroons (which by shape is just like a hamburger), this soft porn artsy indie Mexican preview played. If most likely American censors would have banned it from the eyes of any adult under 21, what is weirder is that someone must have thought that placing it after Princess Peach animations selling games on cellphones and happy meals' happiness was a good move.
and then bam Dicap was in a dream.
