Tuesday, October 12, 2010

Roman Coppola and Wes Anderson Commercial: Branding the next Pabst Blue Ribbon

What beer comes after Pabst Blue Ribbon's underground cheap appeal withers? After the Pabst Blue Ribbon drinker gets a job, a vespa and a bachelor pad in Paris? Stella Artois seems to think it should: once the hipster blooms into a full grown (childfree) bobo (bohemian bourgeois), he will want Stella (and date French cute women). mon amour: Wes Anderson and Roman Coppola for Stella Artois.