Showing posts with label Childhood. Show all posts
Showing posts with label Childhood. Show all posts

Friday, August 20, 2010

Timelessness might have begun in 1961 and take the Form of a Giraffe called Sophie

Timelessness is a reassuring concept overused particularly by fashion people to increase sales and/or indulge their own consumption - depending on the season and the year the necessity to own certain time-adapted timeless objects over other time-adapted timeless objects varies (these days the timeless things are Burberry trenches, Chloé bell bottoms, Hermès Kelly bags and Cacharel re-editions of their liberty print collections - and if they aren't timeless right now wait till next season) - yet recently I came across an object that might just be the closest thing to timelessness: Sophie la Girafe.

Yes, it only appeared in 1961, and yes, it was mostly a success in France - which, relative to the dawn of time is short and to the size of the planet small - but even after the slue of inventions in the past half century by the toy industry - that in the US alone makes 21 billion dollars a year, - Sophie remains as perfectly enjoyed in my mother's baby hands as in three-month old baby Eva Madeleine's.