Wednesday, September 1, 2010

Lineups, Feeling Different and Dumping the Disc: Apple Marketing 101

Today Apple introduced the world to its redesigned iTunes symbol. Someone in their marketing department decided it was time to get rid of the CD that's hiding behind musical note. Who's uses CDs these days? Jobs doesn't.

Because I'm still not entirely over how the marketing geniuses that managed to create
lineups for their new iphone came up with this boring logo, here's the totally iconic 1984 ad by Steve Hayden

It came out in 1984 to introduce the first Apple Macintosh personal Computer. A 'different' computer from the PC... Now people are lining up to be different. Which makes 1984 iconic and ironic.