(Because if you aren't from North America it doesn't really matter) I watched the Grammys for the first time in my life yesterday. It was great particularly the screening of Katy Perry's wedding video, Justin Bieber's now more or less official affair with Usher and Rihanna's subtle play with fire imagery. As a reminder that simple things can be also really powerful here's a 'simple' music video with a 'simple' concept:
