Opening Ceremony is collaborating (again). With Levi's again.
The video launched for the occasion is touching with a cake and a playful kiss, short skirts and cute accidents all happening in a little white-cube house, but the clothes seem really secondary. I get that Levi's is confused and needs the trendy power of OC to feel hip again, but I think that instead of producing a few pretty unnecessary items to be associated with Opening Ceremony, Levi's should have engaged in a now very common branding maneuver: look back (on its own) to reproduce some of their old collections. Like Mr.Oizo's Sta-Prest or their Twisted (greatest jeans of all time) collection which (unlike their past collaboration with OC which is on sale) would last more than a season:
Opening Ceremony (aw... adorable colour coordination, clothes?):
Sta-Prest (great ad, interesting outfit):
Twisted Collection (weird ad, great pants):
