Sunday, October 16, 2011

Commodifying "The Riots" Into Bad Fashion Spreads

On August 15th 2011 the New York Times' T published an interactive feature about the fashion of rioters (quote): "What do you wear when protest and mayhem rock your world? Reports from three epicenters of street style: London, Cairo and Tokyo." (already by this point you sense something deep).

The feature was, I'm guessing, an attempt at merging the glossiness of style with the heaviness of a political critic - an equation, that, although with high potential is difficult to pull; often ending by being neither one nor the other. 

In this case the glossy part failed because visually there is no common pattern, recurring theme, resembling aesthetic or conducting feeling: it simply brings together Paris Match-type imagery, celebrity spotting paparazzi pics and street photography with nail art, flag outfits, awkward pedestrians and Japanese women dressed like 17th century Louis the 14th court duchesses. 

And as for the political take, granted these three cities had a rough spring/summer 2011 season with unhappy people and civil unrest - Tokyo with its nuclear, Cairo with its ruler and London with its pissed off youth - but otherwise nothing really links them together. And if there was, it wouldn't be style.

Yet the T tied these violent, unreassuring and tumultuous events together, bundling them with random shots taken (we're guessing) during the 'riots' and by so doing draining all meaning from the motivations that caused them: they commodified the 'riots' into a really bad fashion spread. 

Recently, on the other hand, I discovered Lucifer Youth Film's music video for their song 'Dirt' that does a much better job at using, and in a sense, commodifying images of pissed off people rioting. I'm not sure  where the WU LYF stand with the Egyptians or the British rioters but in their music video at least it doesn't boil down to scarves and weddings celebrations, unlike in the T.