Monday, October 24, 2011

Embroidering Socialite: Mourir Auprès de Toi

Olympia Le-Tan has created an enterprise, called Olympia Le-Tan, that embroiders and sows with ribbon, string and felt some of the most beautiful clutches I've seen. Following the 'return' of the done-by-hand-with-love movement, all the embroidering is done by a cute Japanese girl in the 2nd arrondissement in Paris, and results in products selling for a month's worth of the legal minimun wage in France (SMIC).

She's also a great extroverted socialite, so if you want any information about  her date of birth, who her parents are, when she's in New York or Paris, what she looked like when she was 6, or who her favorite manga character is, just go check out her blog.

In any case earlier this year she worked with Spike Jonze and Simon Cahn on a felt embroidered-based short. Since the clutches' designs are reproductions of vintage book covers and their success based on a lot of socialite hyping, the filming was done in the setting of most Litt majors' and other American tourists's wet dreams, Shakespeare and Co. Like the clutches, while the result is remarkable by its aesthetic and required manual labor, Olympia's unabashing use of her person, socialite connections and stereotypes make it hard for me not to think of this as a marketing strategy more than an honest creation.