After the publicized success of Ken's breakup with Barbie earlier this month - the revelation her packaging contributes to tropical deforestation annihilating all the lust left in Ken's heart, - Greenpeace has again used the joyful innocence associated to childhood to better reveal environmental horrors. If their use of Barbie was entirely their initiative, their campaign 'Dark Side' is based on Volkswagen's latest ad for their new Passat. In the Greenpeace campaign the young endearing Dark Vador trying to animate everyday objects gets swapped for a young yet evil Dark Vador backed by a float of polluting earth killers that must fight an adorable group with young Leila, young Luke, young Droids, young R2- D2, young C-3PO, young Chewbacca and more...
Pretty cute and pretty successful at attacking a brand with a four start branding history (Volkswagen) and a toy every girl under the age of 60 has played with (Barbie):
Pretty cute and pretty successful at attacking a brand with a four start branding history (Volkswagen) and a toy every girl under the age of 60 has played with (Barbie):
