Stella Artois has long tradition of advertising itself as the la bière pour les hommes à femmes. In their past ads women and Stella Artois bottles are interchangeable because both are light and straight out of the 60s, and the male characters are handsome Frenchmen with perfect-fitting suits and ravishing taste. Their latest ad keeps to their manicured nostalgia but changes the narration making the girl the one who switches the boy for the Stella.
Heineken seems to be wanting to go somewhere somewhat similar by presenting an ad with a lovely couple, a touch of humor, choreographed eye movement and 60s beats that calls anything but "beer is exclusively for men who like sports, bawling and junk food."
Girls, not feeling those sugary Smirnoff Ice delicacies any more, well both Stella and Heinken are thinking of you:
Girls, not feeling those sugary Smirnoff Ice delicacies any more, well both Stella and Heinken are thinking of you:
