The launch of The Dø's latest video Slippery Slope happened yesterday at noon (very exciting says the web). And I thought the greatness of the web was it's so-called un-exclusivity. If the song itself sounds like M.I.A. meets Beach House, the 'exclusive' video reminded me of the other dozens of videos illustrating the recent material coming out of 'indie rock' (heavy beats, fragile voices and vintage tones): the ethnic 'tribal' looking thing, the geometrical prints, the monochromatic backgrounds for the choreographed scenes, the victimized yet praised singer, the coloured tinted screens, that regal animal set free and the intricate costuming of the main character pouncing around like a wild sorceress. Needless to say the video's creative sensibilities leave me speechless:
Two examples of the same successful recipe: Florence and the Machine's The Dog Days are Over and Yeasayer's Ambling Alp.
