Friday, January 7, 2011

Lady Dior's Universalism

Sometimes trying to impact too many markets, even in this globalized economy, isn't that great. Sadly I feel like Dior abused the rather charming concept of their first Lady Dior campaign, turning Marion Cotillard into an impersonal looking model/doll and their bags into cheap commodities.

After Marion Cotillard clutching to her life (read her black Lady Dior bag in Paris) on the Eiffel Tower, Marion Cotillard singing with Franz Ferdinand and strolling with nostalgia (read her red Lady Dior in NYC) along the Hudson River and Marion Cotillard in Shanghai dealing with drama (read her blue Lady Dior), here is the video version of Marion Cotillard with her grey Lady Dior too photoshoped to look not like herself in London's Eye.

Dior presents Marion Cotillard as a cabaret star/muse/healer/saint and proud owner of the grey Lady Dior as well as Dior pens and Dior flasks in London and all in grey.