Sometimes it's nice to hear someone with a British accent make something you depend on, and willingly love to additively contribute to, check, and waste time on every day sound somewhat part of a contained and logical system progressively but surely making the planet (and humans) "smarter."
Add to that a little pyramidal graph - the DIKW - and tada you already feel better about facebook stalking, twitter indulging, emotional blogging, compulsive googling, paparazzi-like clicking, sensational YouTube marathons, apps-holic desktops and boredom caused by reading anything without an illustration more than two paragraphs long:
